Vodafone poised to lead SME digital agenda

Vodafone has dedicated the month of September to help small medium enterprises (SMEs) to be digitally transformative in the way they operate across all levels in the country.

The move, according to the telecommunications company, is to entrench its reputation as the digital telco of the future by empowering SMEs.

The Director of Vodafone Business Solutions (VBS), Ms Angela Mensah-Poku, in a release issued in Accra last Thursday, said SMEs played a crucial role in Ghana’s economy, demonstrating the capacity to contribute enormously to the general economic growth.

With the world at an advanced stage of digitisation, she indicated that Vodafone wanted to be at the forefront of the drive to make those businesses relevant and competitive.

“A number of initiatives have already been lined up — SME clinics across the regions, a master plan to register 1,000 SMEs online, as well as a Masterclass programme, in partnership with CEIBS — to build the capacity of these businesses.

“The SME Masterclass programme will also train senior managers of selected SMEs on key modules, including corporate governance, innovation and entrepreneurship growth, financial management and social media,” she said.

She said the company was excited about the comprehensive activities it had put together for its customers.

Ms Mensah-Poku maintained that the company’s support for SMEs in Ghana over the years has seen tremendous results; first for its customers and then for itself as a business.

“This year will be no different as we continue to empower SMEs to embrace the exciting future. We know how critical mobile financial services are to SMEs. For most companies, it is an integral part of their operations.

“In view of this, we have also created a unique Vodafone Cash offer to enable SMEs to conduct unlimited transactions on the platform at GH¢3 per month throughout the month of September,’’ she said.

She indicated that the highlight of the SME month would be the Annual SMEGA awards during which thriving companies in the country would be rewarded and acknowledged for a good job done.

“VBS continues to play a huge role in developing SMEs in the country by offering them innovative solutions such as Smart Business in its quest to build and connect the thriving SME ecosystem. Smart Business is an industry first, designed to give customers the freedom to choose and create their own voice and data plans. — GB