Anita Akua Akufo named Hollantex brand ambassador

Leading African wax fabric brand, Hollantex, has officially announced Ghanaian media and entertainment personality Anita Akua Akuffo as its newest brand ambassador. 

The journalist and TV3 presenter joins an esteemed list of African stars, including Josey, Viviane Chidid, Mariam Bah, Rebo Tchulo, and Santrinos, further solidifying Hollantex’s reputation as a premier advocate for African fashion, culture, and heritage.

Anita Akua Akuffo, recently recognised among the 100 Most Influential Young Africans by the Pan African Youth Foundation (2023-2024), expressed her excitement about the collaboration. Renowned for her influence in the media and fashion industries, she sees this partnership as an opportunity to promote African heritage through fashion.

“As a fashion and culture enthusiast, I see this as an opportunity to promote a brand that resonates with my values. I have a deep love for African fashion and culture, which aligns perfectly with Hollantex’s mission to celebrate and promote African heritage through its wax fabrics,” she stated.

She further emphasised the significance of the partnership, adding: “Hollantex is more than just a brand; it’s a celebration of who we are as Africans. I’m thrilled to join this incredible family of ambassadors and to inspire others to embrace the beauty of African wax prints.”

Hollantex has long been a symbol of African heritage, offering premium wax fabrics that merge traditional patterns with contemporary designs. The addition of Anita Akua Akufo to its ambassadorial team underscores the company’s commitment to inspiring Africans to embrace their cultural identity through fashion.

The Marketing Director of Hollantex, Danny Chin highlighted the significance of this collaboration, stating: “We are delighted to welcome Anita Akua Akufo to the Hollantex family. Her passion for African culture, coupled with her remarkable influence, aligns perfectly with our vision to empower people through fashion. Together, this star-studded lineup represents the diversity, creativity, and excellence of African culture, making Hollantex a true ambassador of African fashion on the global stage.”

The partnership will commence with a series of campaigns, events, and collaborations, including runway shows and community initiatives, where Anita Akua Akufo will play a pivotal role in promoting Hollantex’s vibrant wax fabrics. With this partnership, Hollantex continues to honour African heritage, reinforcing its legacy as a brand that seamlessly blends tradition with contemporary fashion innovation.