Advertising agency trains staff
MediaReach OMD, a local media and advertising agency, has held a two-day training programme for 16 staff members, management and stakeholders in the media industry.
Participants were taken through appraisals and review sessions, strategy development, goals-setting and leadership commitment to ensure the delivery of new levels of sustainable stakeholder value in the coming years.
Looking into the future
The Managing Director of MediaReach, Mr Nitinchandra Nandekar, said the company was poised to provide services across various categories of clients, adding that “we are not just a media agency but we like to be seen as partners of our clients, working hand in hand to develop and introduce successful brands.”
Currently, Mr Nandekar said the company was in advanced negotiations with IPSOS Dubai to launch Z-Plan, a more advanced Media Planning, Optimisation and Evaluation tool, by the end of 2014.
Growth and vibrancy
In a statement, the agency said, “Ghana’s advertising and media industry has, over the past five years, experienced unprecedented vibrancy as the country’s economic growth trends led to both multinationals and local firms stepping their brand building efforts in the face of stronger competitive activity targeted at consumers in key market segments and geographies.
It added that the services of media agencies helped provide advertisers the ideal way of optimising their budgets across media channels.
“Over the years, traditional media channels have provided the majority of opportunities to connect with consumers. But with the growth of digital and social media consumption, things are changing rapidly.
“The world has become a much smaller place with regard to information, knowledge acquisition and entertainment, as the use of the internet via mobile devices such as smart phones and tablets grow dramatically. This represents a new but challenging future for advertising agencies and their clients,” the statement said.
Background
MediaReach OMD is one of the leading independent media specialists and has been focused on developing and providing world-class media planning and buying services to leading international clients across the sub-region.
Its operations in Ghana started in March 2007 with a small but dynamic team of young media professionals, and has since gained a very high reputation for professionalism, accountability and effective media campaigns for leading brands through the use of audience data-driven media planning and a re-definition of stakeholder relationships.
The agency is acknowledged by its peers and clientele for its role in transforming media agency service delivery through various initiatives such as supporting industry-led efforts at ensuring that the Ghana All Media and Products Survey (GAMPS), and Radio and Television Audience Measurement Survey (RAMS & TAMS) data are delivered and analysed through industry standard approaches and methodologies.
