Veteran Ghanaian musicians sell out UK shows more easily than younger stars – Bizzle

Berny Sarfo, a United Kingdom (UK)-based promoter, also known as Bizzle, says selling events featuring experienced musicians is easier and faster than with younger ones in the UK.

There have been ongoing discussions in the entertainment industry about why some Ghanaian artists struggle to fill arenas in the UK. This has sparked a debate on whether a Ghanaian artist can successfully fill the over 30,000-capacity O2 Arena in London, with mixed reactions from industry stakeholders and fans.

Speaking in an interview with 3Music TV in Accra, Mr. Sarfo, who is the CEO of Bizzle Entertainment, stated that veteran musicians like Daddy Lumba, Amakye Dede, and KK Fosu, among others, sell out shows more easily than current top stars.

"People do often come out for veteran artists in the United Kingdom if you compare them with the current chart toppers. You would have to put in massive work to sell young Ghanaian artists. So the older artists tend to have more successful shows than the younger ones," he said.

When asked if a current Ghanaian top artist could fill the main O2 Arena, Bizzle admitted that it would be difficult at the moment but possible in the near future.

He emphasized the need for unity among UK-based Ghanaian promoters to help grow Ghanaian artists and expand their fan bases in the diaspora.

Bizzle also highlighted the disconnect between artists, fans, and promoters, stressing the importance of building stronger connections to ensure the success of events.

Bizzle has successfully organized major concerts, including Afroflex, Amakye Dede Live in London, Asakaa UK Concert, and KK Fosu Live in London.

He has also worked with some of Ghana's finest artists, including Kwabena Kwabena, Samini, Medikal, Beeztrap, Shatta Wale, Fameye, and the Asakaa Boys.