Ecobank unveils ‘Move on up’ campaign

Ecobank Ghana has unveiled a new campaign to provide what it described as convenience, relevance and choice banking solutions to both existing and prospective customers of the bank.

Dubbed “Move on Up”, it will demonstrate how Ecobank’s banking solutions stand-out from other competitors.

At the launch of the campaign in Accra, the Executive Director of Consumer Banking at the bank, Mr George Mensah-Asante, said the mission of the consumer bank business at Ecobank Ghana was to ensure that customers were provided with world-class, convenient, accessible and reliable banking solutions in Ghana.

“We are here today to launch our new consumer campaign “Move on Up” to align with the inspirational ambitions of our customers. This campaign demonstrates how our banking solutions stand-out from our competitors and help our customers every day,” he said.

Explaining the key pillars that underpin the campaign, he said customers wanted the convenience of banking from being able to pay with an Ecobank card to doing financial transactions on their mobile phones, over the internet, ATMs and point of sales terminals.

He said the bank had also created personal banking solutions that were relevant to their customers in order to suit the lifestyles of its clients.

“With our unrivalled Pan-African platform across 36 markets in Africa, we provide our customers with the widest access to products and services than any other bank,” he added.

Delivering positive values

The acting Managing Director of Ecobank Ghana, Mr Morgan Asiedu, noted that the campaign came about because true banking was not just about transaction.

“Not too long ago, banking was about paper, there were no ATMs, cheques, bank drafts and long queues were the hallmarks of banking, and so much has changed. The great mega-trend in Africa is about straight to mobile”.

“Customers throughout our continent are upwardly mobile and have many more opportunities to move ahead in life. “Move on Up” captures this enormous potential,” he said.

That, the acting MD said, would help fuel economies and businesses for the young, families and entrepreneurs in the country.

He added that the campaign was about how the bank was delivering positive value to customers and stakeholders.