Coca-Cola celebrates 100 years of its iconic bottle

The Coca-Cola Company in Ghana has celebrated 100 years of the company’s iconic Contour Bottle at an event in Accra.

Created in 1915, (and commercialized in 1916) the contour bottle was born out of a need to differentiate Coca-Cola from other brands.

Present at the ceremony were popular radio and TV hosts, media personalities and other invited guests including Abeiku Santana, Bola Ray, Kafui Dey, Afia Schwarzenegger, Amanda Jissih and more.

DJ Andy Dosty was also on deck to provide some classic ‘old school’ music to reflect the journey of the iconic bottle, while soulful singer Nana Yaa performed to thrill guests.

Patrons at the event held in Accra had the opportunity to see how the design of the bottle has evolved over the years and catch a glimpse of the design of the new bottle yet to hit the market.

General Manager of Coca-Cola Ghana Felix Gomis said the celebration would be a yearlong event.

“The company will also be rolling out exciting promotions to connect with its consumers”, he said

Mr. Gomis added the price for a bottle coke will be reduced from its initial price of 1 cedi 50pesewes following the launch of its “Yate So” promo.

The event also afforded some young fashion designers and artists the opportunity to exhibit their creative works inspired by the design of the Coca-Cola bottle. This is a move by the company to boost the careers of these artists.

Ghana happens to be one of the top six markets for Coca-Cola in Africa.