Optimise benefits, relevance of smartphones to customers — Baffoe-Bonnie

The Board Chairman of the National Communications Authority (NCA), Mr Eugene Baffoe-Bonnie, has urged Samsung Electronics to optimise the benefits and relevance of its smartphones to its customers.

He said that would encourage more people to purchase their products and be part of the revolution of expanding technology worldwide.

Mr Bonnie made the call in a speech read on his behalf at the launch of the Samsung Galaxy Note 4, the latest in the iconic note series of Samsung Electronics West Africa.

The new smartphone, which has special features such as the Gear S, S pen, S note and photo note feature, is expected to make the product more user-friendly for its customers.

The product was launched with support from some distinguished personalities, including the 2013 Journalist of the year, Ms  Mabel Baneseh, Mr Elikem Kumordzie, a designer, Ms Emma Wenani, a business executive and Human Resource Director of Global Media Alliance, and a level 400 student of the University of Ghana, Legon, Mr Nazif Sulaiman.

Reduced unemployment

According to Mr Baffoe-Bonnie, the smartphone companies had reduced unemployment rate in the country, since they employed skilled personnel with diverse backgrounds. 

For instance, he said, Samsung Electronics had engaged the services of some graduates since its inception to work and boost the brand image.

Additionally, he said, technological advancement had improved economic development, especially with the creation of jobs in the country and applauded smartphone producing companies for their effort to fulfil their fundamental responsibilities.

Smartphones are beneficial

Mr Baffoe-Bonnie said  smartphones had improved the dissemination of information in the country, describing the current trend as relevant to the nation’s productivity.

 “With the inception of smartphones, journalist are able to record newsworthy stories as they happen,” he said.

He said technological advancement had also facilitated knowledge acquisition and research, since it came with educative applications such as dictionaries.

He, therefore, urged the youth to use smartphones for education and research and pledged the NCA’s commitment to monitoring and putting measures in place, to ensure mobile phone users received the best from their operators.

The Deputy Minister of Local Government and Rural Development, Mr Emmanuel Agyekum, commended Samsung Ghana for demonstrating good social responsibility.

He congratulated them on their immense support to the country such as building a school with speciality in Information Technology (IT) in the Eastern Region. 

Samsung MD

The Managing Director of Samsung Accra, Mr Harry Park, said “the new mobile culture advances human potential and enhances what we value most in life, and the Galaxy Note series signals this extraordinary innovation.”

“As pioneers of large screen Smartphones and iconic S Pen technology, we set new standards in Smartphone culture.  We did this with the introduction of the Galaxy Note series, which brought the culture of the pen and notepad into the digital world.

“Over the years, as you may already know, Samsung has continuously produced Smartphones that have made our lives smarter, better and easier through innovative technological advancements. When we talk about bringing fresh inspiration to the industry, we cannot do without the Galaxy Note series,” Mr Park added.

User-friendly  

Commenting on the new product, Ms Baneseh recommended the phone to journalists since it had sleek features which enabled speed and accuracy in reporting. 

She underscored the fact that research was one area that equipped her as a  professional to be more accurate.

“When I go online, all I have to do is to circle the articles, pictures or even paragraphs I want to use with the S pen and just like that, I can pick and drop into the file or document I’m working with. I’m also able to save them in my scrapbook for later use”, she said.

Ms Baneseh said with the advanced voice recorder on the Samsung Note 4, she could record a group of people at the same time.

“The Advanced Voice Recorder makes it possible for me to pause and play various voices, and  the amazing thing about this feature is: I don’t have to play an entire recording to get to the voice I intend to work with. All I need to do is to isolate the voice and play it. 

“This further enhances and improves the accuracy of my stories”, she added, and urged her colleague journalists to buy it. 

Meet demands

Mr Kumordzie said the new Galaxy Note 4 would help him design for customers as well as effect necessary changes with the use of the S pen.

“I would be able to capture lecture notes and also take selfie with my friends with the use of the wide selfie feature,” Nazif Sulaiman expressed.

Ms Wenani said business would be faster and efficient since the new smartphone would help in her multi-task business effectively.

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