Franklin Sowah (2nd from left), Director, marketing, Graphic communications Group Ltd; Nana Efua Rockson (3rd from left), Director, public affairs, UniMAC; Dr Sumaila Awudu (3rd from right), Acting registrar, UniMAC; Benedicta Nyame (2nd from right), Assistant registrar, Business development, UniMAC, and other staff of GCGL and UniMAC during the visit. Picture: BENEDICT OBUOBI

Graphic, UniMAC deepen collaboration

Miriam Nana Ama Acheampong Mar - 04 - 2025 , 09:57 2 minutes read

Graphic Communications Group Ltd (GCGL) and the University of Media, Arts, and Communication (UniMAC) have held discussions to deepen collaboration.

Among issues discussed were how to align academia with industry, and also equip students and media practitioners with the necessary skills to enable them to thrive in an increasingly digital and dynamic media landscape.

The discussion took place when a delegation from UNIMAC paid a courtesy call on the management of GCGL.

Market savvy journos

The Director, Marketing and Sales, of GCGL, Franklin Sowa, underscored the growing need for market-savvy journalists who could navigate the evolving media ecosystem.

He said that businesses flourished when they were able to solve real-world challenges, adding that it was imperative for media practitioners to align their skills with industry demands.

Archival materials

The Dean of the Faculty of Journalism and Media Studies at UniMAC, Dr Kobina Bedu Addo, requested a special arrangement for students to access archival materials on the Graphic digital platforms.

“This is expected to provide students with a valuable resource for research and learning,” he said.

To further enhance the global competitiveness of media practitioners, Dr Addo also proposed specialised language training in French, Russian, Arabic and Portuguese for GCGL journalists to make them linguistically versatile, particularly for international assignments.

He said that the institute offered courses in journalism, sports and economics, among others, and expressed interest in working closely with the Graphic Sports team, a staple of GCGL.

“Our students stand to benefit immensely from the expertise and industry experience of Graphic Sports, and we look forward to forging strong collaboration in that regard,” Dr Addo said.

Partnership

The Director of Public Affairs UniMAC, Nana Efua Rockson, suggested that GCGL could partner the National Film and Television Institute (NAFTI), to enhance its digital presence.

“Since NAFTI specialises in training professionals for the film and television industry, such a collaboration will bring valuable expertise to GCGL's digital transformation efforts,” she said.

The director also said that UniMAC had a network of satellite campuses which offered expanded learning opportunities beyond its main campus, adding that the initiative aligned with the broader vision of ensuring access and flexibility in media education.

“As the media industry undergoes rapid transformation, the strategic partnership between UniMAC and GCGL is set to drive innovation, enhance professional development and strengthen the link between academic training and industry practice,” she said.

Ms Rockson further described the collaboration between the university and GCGL as a significant milestone in shaping the future of journalism and media excellence in the country.