TV3 screens programmes for 2016

The management of Accra- based TV3 Network, Media General Limited, last Friday screened their programmes for the year 2016 at the plush Kempiski Hotel in Accra.

Dubbed ‘TV3 2016 Programme Screening’, the event was graced by personalities such as Mr. Augustus Bamfo Dickson, former CEO of TV3, Dr Michael Agyekum Addo, CEO of KAMA Group of Companies, board members of TV3, actor Ecow Smith-Asante among others.

Hosted by presenters Bridgette Otoo and Winston Amoah,  the screening took the form of a marketing and media conference and had patrons who were mostly advertisers and media houses taken through the various new programmes that TV3 and its subsidiary, MG Radio, made up of 3 FM, Onua FM, Akoma FM and Connect FM, had for their viewers and listeners for the year.

Speaking at the screening, Mr. Ray Nkwe, CEO of TV3 said, his company is now out with programmes and packages that are tailored to suit their audiences and clients.

“It’s an opportunity for us to tell you as we have gathered here that we have heard all your ideas and needs and have incorporated them into exciting and fantastic programmes and offers for you. 

“We want you to know that at TV3, your views are important and that you have a partner who is ready and beginning to listen”, he added.

Not only did the screening highlight existing programmes, but also new ones. Snippets of upcoming shows such as The Key Point, Eye on the Seat, Taste of Love and Shampaign were screened.

Mr Nkwe announced that TV3 will launch a “dedicated campaign” in terms of coverage for the 2016 elections.

“We are going to deploy the largest news crew for an election in the country.”

Mr. Winfred Kwesi Afful, the Chief Operating Officer of the company, told Showbiz that despite the competition on the market, his outfit will continue to lead because viewer satisfaction is their target.

‘‘Very soon, our viewers will see that some of our programmes have changed and that they are exactly what our audience want and at the specific time they want it. These are very compelling and engaging contents.

“You would agree with us that we at TV3 are first in news, best in entertainment. We have the widest and largest viewership, so we’re continuing to keep that position strong.

“We are doing this by raising the bar in the industry by providing compelling contents that keep people glued to our channel. No matter the competition, we are determined to give our audience what they need because we have done research and provide contents based on that”, he said.