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Tawa Bolarin — Director,   Enterprise Business Unit &  Wholesale at Vodafone Ghana
Tawa Bolarin — Director, Enterprise Business Unit & Wholesale at Vodafone Ghana

Vodafone moves to support SMEs - Launches 4G+ with offers

Vodafone Ghana has launched its fourth generation plus (4G+) technology, as a transformative step in ensuring that Small and Medium Size Enterprises (SMEs) in the country have access to the fastest, most reliable connectivity available.

To make this technology more accessible, Vodafone has also introduced a device financing scheme under which customers can acquire 4G+ capable phones from Vodafone retail outlets and pay for them in manageable instalments.

Those who take advantage of the offer will also receive 2.5GB of free data every month for a year.

The Director of the Enterprise Business Unit & Wholesale at Vodafone Ghana, Tawa Bolarin, announced this to mark the official launch of the company’s annual SME month in Accra.

"SMEs are the cornerstone of Ghana's economy, contributing over 70 per cent of the Gross Domestic Product and constituting about 85 per cent of businesses within the private sector," she said and added that "Our purpose as an organisation is to connect people and businesses for a better future.

We are strategically positioned to be the catalyst for the growth of SMEs.

This year, Vodafone Business is going beyond traditional support mechanisms to offer a comprehensive suite of initiatives aimed at SMEs.

"We are not just a service provider; we are a growth partner," Ms Tawa added.

She said throughout September, Vodafone would share valuable insights into the key elements that SMEs needed for sustainable and profitable growth.

This information will be shared through various digital platforms and supported by its annual SME conference, the Vodafone Business Runway.

"This year's Runway will convene leading industry experts to share valuable insights into business expansion through innovation, funding, and compliance," Ms Tawa said.

New product

The Head of SME and SoHo at Vodafone Ghana, Alfred Neizer, also used the occasion to introduce the company’s new product dubbed: One Business, a first-of-its-kind, converged proposition in Ghana.

"One Business has been meticulously designed to provide companies with a comprehensive communication solution," Mr Neizer explained.

He said, "It brings together website solutions for businesses, fibre broadband, mobile data, and includes free calls within employees and calls to other networks.

Customers who sign up through the month of September will get a 50 per cent discount on installation."

In a release issued by the company, it said in addition to digital and radio promotions for its customers, Vodafone is offering a range of rewards including discounts on bills, business rebranding, and smart devices.

It said users of Vodafone Cash can look forward to the Vodafone Cashless Bazaar, which is an innovative marketplace where the public can look forward to amazing offers from selected merchants through Vodafone Cash.

This pop-up market will be taking place in major regional capitals across Ghana throughout September.

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