Vivo Energy unveils branded trucks
Vivo Energy, a distributor and marketer of Shell fuels and lubricants, has unveiled its Shell FuelSave-branded trucks to increase awareness of its new products.
The Executive Vice-President in charge of Supply and Marketing, Vivo Energy Group, Mr David Mureithi, unveiled the trucks at the transport yard of J.K. Horgle Transport Company Limited in Tema.
He explained that the branding was to reinforce awareness and enhance visibility of their economic fuel.
“We want our customers to see ‘Shell FuelSave’ brand daily as we transport our products safely across the country. This will serve as a brand recall and a reminder that the best choice of a long-lasting fuel can only be Shell FuelSave,” he said.
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Achieving goal zero
Mr Mureithi explained that transport was a core part of their operations therefore they wanted to achieve their goal zero objective.
Goal Zero means no harm to people or the environment.
“Vivo Energy is happy that these new Shell FuelSave trucks will also contribute to the achievement of Goal Zero as we continue to work closely with our road transport contractors to ensure strict adherence to our safety policies and standards governing transportation of products,” he said.