Payless Shoesource launched in Accra

One of the world’s largest family footwear retailer; Payless Shoesource on Wednesday launched its second retail shop in Ghana at the Accra Mall.

The shop, launched in partnership with Azadea, a franchise group, will offer leading world brands such as Air Walk, Lower East Side, Cross Trekke Dexter, Lower East, Hunter’s Bay, Champion, City Sneaks and Comfort Plus.

Khalil Khoury, brands manager of Azadea said Payless offers comprehensive variety of comfortable footwear at affordable prices and targets women, men and teenagers.

“Our brands have been designed for every member of the family at affordable price”

“This is what actually differentiates us from our competitors.” he added

Fadi Hammoud, Country manager of Azadea said with their experience in running franchise agreements and with the variety that Payless offers, they believe Ghana and Africa as a whole will be a success story.

Payless has over 4500 shops in about 30 countries, and its first outlet in Ghana, is located at the West Hills Mall on the Kasoa road.