Ghana beverage awards launched

A new award scheme dubbed the “Ghana Beverage Awards (GBA)” meant to recognise and reward players in the beverage industry has been launched in Accra. 

The awards scheme, which will be an annual event, is being organised by the Global Media Alliance (GMA), an integrated communication’s company.

The GBA, which is on the theme, “Inspiring excellence in the beverage industry in Ghana,”  is aimed at honouring excelling beverage stakeholders in Ghana. 

 At the launch, the Head of Creatives and Productions of Global Media Alliance, Mr JOT Agyeman, said; “The beverage industry is pivotal in the sustenance and development of Ghana’s economy. 

“The awards, to be held later in August this year, will be the first of its kind in Ghana. It is anticipated to attract all stakeholders in the beverage industry in Ghana,” he said.

“As a revenue generating industry, it supports the country in employment creation, service delivery. Observing that this fact has been on the quiet for many years, GMA finds it necessary to honour beverage producers for their service to the nation,” he added. 

Global Media Alliance will collaborate with recognised institutions such as the Food and Drugs Authority (FDA), Ghana Standards Authority (GSA), Food Research Institute (FRI) under CSIR, Consumer Protection Agency (CPA) and will also include established research organisations such as the Food Research Institute (FRI) in organising the Ghana Beverage Awards. 

Mr Agyeman said through the awards scheme, the regulators of beverages such as the FDA and GSA could encourage more healthy practices in the beverage industry.

There will be a call for entries and registration in the coming days. The public will also be allowed to participate in the awards by voting.