Beer sellers tour ABL’s production facility

Some retailers of Accra Brewery Limited (ABL) got to understand the beer production process when they visited the brewery on August 5 in connection with this    year’s    International    Beer    Day celebration.

The brewery experience for the Accra- based retailers was dubbed ‘Grain to Glass.’ They were taken through the brewery’s beer manufacturing process from start to finish and were exposed first-hand to the various steps and quality standards governing ABL’S brewing procedures.

The retailers were later treated to a beer appreciation time and also taken on a tour of the company’s new multi-million dollar packaging plants inaugurated in March last year.

The event was hosted by the Technical, Sales and Corporate Affairs teams of ABL in line with the company’s value of being customer and consumer-focused.

International Beer Day has been celebrated annually on the first Friday in August since 2007 for the purpose of gathering with friends and enjoying the taste of beer and also for celebrating those responsible for brewing and serving beer. “We deem it necessary, as we celebrate International Beer Day, to open our doors for our cherished retail partners to interact with us and understand how the beer they sell  and  enjoy  is  made,”  said  Vincent Oliver,Technical Director of ABL who took

the team through the brewing process.

He pointed out that ABL was celebrating its 85th anniversary this year and   it   was   the   company’s   aim   to strengthen relations with stakeholders through various capacity building experiences.

Madam Comfort Ashog, owner of Conash Bar at Awudome, spoke on behalf of the retailers and thanked ABL for appreciating the contribution of retailers to the success of the company.

ABL was established in 1931.Its flagship brand is the Club Premium Lager.