‘Rebrand customer relations’
The Director of Marketing and Sales (DMS) at the Graphic Communication Group Limited (GCGL), Ms Shirley Acquaah-Harrison, has underscored the need to rebrand customer relations in the country to attract more investors.
According to her, every successful economy globally had created an enabling environment for its publics, making it easier for investors to operate.
“I am yet to hear of a country that has progressed just with internal resources and players. All economies being compared with Ghana’s have created enabling environment for its investors to operate,” she stated.
The director added that, “let us know that even the most unique and best product cannot grow at a giveaway price if the company does not treat its customers with care and a poor product can survive with good customer care. “
Forum
Ms Acquaah-Harrison made the remarks at the Ghana Customer Service (GCS) stakeholders’ forum in Accra.
It was organised by the Organisation of Customer Service Excellence-Ghana (OCEG), in collaboration with the Ghana Customer Service Council (GCSC), the National Community of Customer Service Professionals (NCCSP) and advocates and consultants dedicated to development of customer-care services in the country.
It was also used to launch the GCSC Festival for 2016 dubbed,”CUSTOFEST 2016.The organisers intend to raise funds and also create awareness of customer services.
Attitude
Speaking on customer relations in Ghana, Ms. Acquaah-Harrison admonished the public” to change our attitude, have a complete change in mindset and also transform the structures within some of our industries.”
According to her, “the change should start with us as individuals; we should look at improving the systems by being nice to our clients, also the curriculum in our basic schools should infuse customer care.”
For his part, the Convener of the GCSC, Mr Hector Wulff, said CUSTOFEST 2016 must be viewed as a two-way affair to promote business.
“We always think that we are doing the other person a favour in customer relations. Instead of seeing it from the angle that the person is rather doing us a favour by working with us”, he indicated.
