Raid launches ‘Scratch your way to riches’ promo

The management of Raid Insecticide Ghana has asked the public to continue to rely on the products for its efficacy and safety as the company continues to invest in research and development to offer them the best.

The company relied on first-class findings from its specialised research unit at its head office at Racine, Wisconsin, USA, which had made the “Raid brand enjoy strong market leadership for 52 years in Ghana,” the Country Manager, Ms Doris Afanyedey, said at the launch of the “Scratch Your Way to Riches” promotion in Accra.

The management team educated the  distributors, wholesalers and retailers of the product on the promotion during several mini events to launch the campaign in Accra, Kumasi and Takoradi.

Speaking to wholesalers and retailers in Kumasi last week, the Sales Manager, Mr Michael Laryea, explained that “the Raid Scratch Your Way to Riches Promotion was a nationwide shopper and retailer reward scheme designed to rekindle the trust and confidence of the company’s loyal consumers and reward them for their long patronage.

“These consumers have protected themselves and their families with a brand they can trust,” he said, and added that the promotion was open from now till December 13, 2014.

It is designed to be interactive and to reward the shopper and retailer with instant talk-time as well as the opportunity to win cash prizes weekly. 

The Head, Customer Marketing, Mr Bernard Buamah, outlined the details of the promotion  saying every Raid can bears personal identifcation numbers (PINs) which consumers would text to a short code and the amount of talk-time won would be automatically credited to their phones.

Talk-time or credits valued up to GH¢50 on MTN, VODAFONE, TIGO and AIRTEL only and cash up to GH¢2,000 will be won each week in the weekly e-draw to be supervised by the National Lottery Authority.