PHD Ghana poised to deliver superior service
PHD Ghana, the local office of a global media and communications firm, PHD Worldwide, has completed a two-day hands-on retreat to help it work out a forward-looking business strategy for its operations in Ghana and West Africa.
The retreat, facilitated by the Songhai Group, a US-based corporate execution and development firm, pepped up the 10-man PHD Ghana team, including members of the board of directors, management and senior staff of the company in sessions to undertake operational reviews, appraisal of market strategy, deliberations on industry trends and forecasts.
A consultant with working experience at Fortune 50 companies, Dr Ohene A. Kwapong, helped the media firm to shape its medium to long-term corporate and business strategy direction, and tasked them to make commitments to ensure the delivery of market driving and innovative approaches to give value to all stakeholders in the years ahead.
The retreat was a forward-looking one to prepare the Ghana team of PHD Worldwide for the imminent transforming of the television space to be driven by the next generation technology known as the digital terrestrial television broadcasting, DVB-T2.
The new regime is expected to orchestrate rapid growth in digital media and television content in Africa, which will also lead to unprecedented levels of television audience fragmentation.
The International Telecommunications Union (ITU), of which Ghana is a member, wants its member countries to migrate from analogue broadcasting to a digital transmission format by June 2015; a regime expected to trigger an explosion in digital TV channels.
The new regime is also expected to level the playing field for signal quality and coverage, providing audiences with easy access to a wider range of programming to choose from.
It is a new era driven by channels skewed towards specific content genres such as sports, music, movies and news, instead of the mixture provided by today’s traditional or analogue TV stations.
“PHD will continue to provide world-class communications planning services to support the marketing efforts of its local and international clientele in Ghana and across West Africa, using tools that tap into the collective talent pool from our network of offices around the globe,” the General Manager of PHD Ghana, Mr Bright Ladzekpo, said.
He added: “We are poised to scale up technology-enabled and content-led communications strategies in our market to underscore our mission of finding a better way in all we do from planning and buying media to how we work across markets.”
According to Mr Ladzekpo, the firm’s media and communications tools, such as Source, would scale up new approaches to media strategy development with the aim of delivering innovative communication solutions for your clients.
PHD is acknowledged globally as a pioneer in communications planning. It has launched its own operating system called Source, which brings the global workforce together to collaborate on assignments using the massively multi-player online role playing and gaming platform.
Source is a cloud software design based on cutting edge marketing theory and latest insights from recent studies into Behavioural Economics, as well as the most commercially applicable insights that have emerged from cognitive neuroscience – particularly studies into Neuro-marketing.
This provides PHD’s planning teams the most advanced global marketing insights and helps to shape and enhance innovative thinking, as well as efficient use of their time.
Founded in London in 1990 as the first planning-led media agency, PHD is a proven innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media.
As part of the Omnicom Media Group, PHD is one of the world's fastest growing media and communication agencies, with more than 3,000 staff working in over 80 offices worldwide for recognisable global brands such as Unilever, Bentley, GSK, Elizabeth Arden, Canon, Porsche, Hyatt, Starbucks and Mondelez.
PHD’s African network of affiliate agency offices in Ghana, Nigeria, Kenya and South Africa are a key part of the Omnicom Company’s global network, providing media planning and buying services to its global local clients in the region.
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