Hollard, Melcom partnership yield results
The partnership between Hollard and Melcom to make insurance more accessible to Ghanaians through a shop and insure initiative is yielding positive results, with the provision of 5,000 policies in two years.
The two firms launched their partnership in 2020 and have gone on to provide over 5,000 policies to Ghanaians shopping at Melcom stores via Hollard on-the-go booths and on their e-commerce platform.
Shoppers can access non-life and life insurance products such as motor insurance, home appliance plan, cell phone insurance, gadgets purchased such as flat-screen television sets, smart devices, deep freezers, fridges, travel insurance, funeral, personal accident, investments, and savings policies at Melcom.
Partnership's progress
The Group Chief Executive Officer (CEO) of Hollard Ghana, Patience Akyianu, in a joint press release issued in Accra, said the partnership's progress was a step in the right direction.
“Two years ago, we embarked on a journey to enable more Ghanaians to create and secure a better future by offering insurance where they shop.
“We promised them a simplified way of buying insurance, paying premiums, and making claims whilst shopping at the nation’s one-stop-shop, Melcom. Today, I’m excited to say we have honoured our promise by securing their lives and purchases at Melcom,” she said.
She said Hollard was an unconventional company that believes in diversifying access to insurance through distribution channels.
According to him, Hollard understood buying insurance at a department store is still uncommon, but it was confident to report that Ghanaians are coming to accept and demand convenience.
“To ease things, our periodic insurance education awareness week at Melcom has helped us engage directly with Melcom shoppers. We’re doing our part to increase the penetration of insurance in Ghana. Thank you to Melcom for being a great partner.
“We couldn’t have found a better enabler. We look forward to an even more fruitful continuation of our partnership,” she noted.
Melcom’s position
For its part, the Melcom Group said in the release that, “As the leading retailer, we have always strived to offer more to our customers, that fulfills not just their daily needs but also lifestyle needs.
“Offering basic insurance services from both our physical and electronic stores is a move that for sure is unorthodox in this market but offers convenience to our customers at the same time.
“This partnership also reaffirms our commitment to support a larger agenda of the government to drive financial inclusion via Holland’s insurance services. We are hopeful that this partnership will help society all the more, in the days to come”.
Testimonials are positive as people are pleasantly surprised by the simple and hassle-free claims processes.