Procus Ghana Limited, manufacturer of the KIVO range of food products, has announced celebrated Ghanaian actor and content creator Dr Likee as a brand ambassador for KIVO.
The partnership brings together two names deeply connected to Ghanaian lifestyle and culture. Through his humour, relatable characters and distinctive storytelling, Dr Likee has built a strong connection with audiences by reflecting the language, experiences and everyday realities of Ghanaian life.
In the same spirit, KIVO, through its brand promise "A Taste of Ghana," celebrates the foods, flavours and everyday moments that bring Ghanaians together. From KIVO 4in1 Gari Soaking Mix and KIVO Hot Shito to KIVO Natural Spices and other convenient food solutions, the brand continues to bring familiar Ghanaian tastes to consumers in modern and accessible formats.
The shared authenticity, relatability and connection to Ghanaian culture make Dr Likee a natural fit for the KIVO brand, according to the company.
Speaking on the partnership, the Marketing Manager for KIVO, Mr Evans Kwofie, said Dr Likee reflects Ghanaian lifestyle and storytelling in a way that is authentic and relatable. He said that is also what KIVO represents as a brand, making the partnership a natural fit.
The appointment forms part of KIVO's commitment to working with personalities who genuinely connect with its consumers and Ghanaian culture as the brand continues to grow its presence across the country.