Data subscription dips, voice up

Mobile Data penetration figures dipped marginally from 17,027,946 in May 2015, to 16,816,134 in June, according to the latest figures from the National Communication Authority.

This decreased the country’s mobile data penetration rate from 62.95 per cent to 62.05 per cent during the same period.

Telecom voice subscription, however, increased from 31,961,602 to 32,363,111, representing an increase of 1.26 per cent.

Data subscription

MTN was the highest gainer as it increased from 8,036,659 to 8,128,130, representing a market share of 48.34 per cent.

Airtel Ghana also grew from 2,422,251 to 2,486,877. Its market share is now 14.79 per cent.

Vodafone Ghana also grew from 2,954,497 to 2,995,917, representing a market share of 17.82 per cent.

Tigo’s data subscription base, however, decreased from 2,954,497 to 2,572,877, representing 15.30 per cent market share.

GLO’s data subscription base also decreased from 613,929 to 586,819, translating into a market share of 3.49 per cent.

EXPRESSO also recorded a decrease from 46,113 to 45,514, translating into a market share of 0.27 per cent.

Voice subscription

MTN once again was the highest gainer as it increased from 14,642,806 to 14,886,291, translating into a market share of 46 per cent.

Vodafone Ghana also grew its voice subscription base from 7,276,938 to 7,296,394, leading to a market share of 22.55 per cent.

Tigo Ghana also increased its base from 4,446,059 to 4,490,078, representing a market share of 13.87 per cent.

GLO Ghana also increased its voice subscriber base from 1,401,302 to 1,445,727. This represents a market share of 4.47 per cent, whiles its data subscription base

EXPRESSO also increased its voice subscription base from 132,698 to 132,855, representing a market share of 0.41 per cent, while its data subscription base decreased from

Airtel was the second highest gainer as it also increased from 4,061,799 to 4,111,766, representing a market share of 12.71 per cent.

Commenting on this phenomenal growth, the Managing Director of Airtel Ghana, Mrs Lucy Quist, said this was a remarkable achievement and it was excited about the performance.

“We have been leading the industry in product, service and digital innovation that clearly differentiates us from the competition and positions Airtel as the network of choice for the Ghanaian public. These latest results from the NCA validate our position as the most loved brand in the daily lives of Ghanaians,” she said.

She continued, “I want to take this opportunity to thank every single one of our over four million customers who interact with our brand every day.”

Lucy Quist attributed the growth to Airtel’s network and data quality, coverage and competitive pricing.

“We have led breakthrough innovations in the digital space, providing customers with offerings such as free Facebook, value added services such as roll-over data bundles, browse chaw bundles with 2X and the dual scratch card, which enables consumers to load either voice or data directly. These are the reasons why customers continue to choose us first for voice, data and business solutions,” she stated.