Access Bank supports initiative to market Ghana in Brazil

Access Bank (Ghana) has lent support to the establishment of an innovative Ghana Village in Brazil during the FIFA World Cup, starting from June, to create a hub to position Ghana as a trade, tourism and investment destination.

The Ministry of Youth and Sports is partnering the Ghana Investment Promotion Centre (GIPC) and the Ministry of Tourism to promote the country in Brazil, using the biggest soccer fiesta in the world as a catalyst for socio-economic development of Ghana. 

At a ceremony to present a cheque for GH¢200,000 to the Sports Ministry, the bank further announced that it would also extend the support to soccer enthusiasts by making it possible for millions of Ghanaians to catch the World Cup euphoria at various theme parks to be dotted across Ghana. 

The Minister of Youth and Sports, Mr Elvis Afriyie Ankrah, said “this is the third time we are going to the World Cup and we are building on the knowledge and experience of the last two,” adding that being one of the biggest platforms for marketing a country “beyond the football, we want to create a Ghanaian village to market Ghana's investment and tourism potential to the world.”  

The Managing Director of Access Bank, Mr Dolapo Ogundimu, noted that as a business, the bank had a stake in the Ghanaian economy and it would continue to support initiatives to improve the fortunes of the country.

“It is my expectation that this gesture will stimulate the desired effect in projecting Ghana as a soccer nation with great potential for investment and tourism,” Mr Ogundimu added. 

He stated that Access Bank would also make available its Visa Prepaid cards to the thousands of soccer fans and cheer groups that would be travelling to Brazil. 

“With our Visa Prepaid Cards, soccer fans need not worry about how to carry, secure and spend their monies at the World Cup. They only need to load their cedis onto the card and withdraw in Brazilian Real during the tournament,” he explained. 

With over 39 branches spread across the country, Access Bank Ghana is leveraging its geographical network to showcase its expertise in Trade Finance, Treasury and Technology-driven banking solutions.

The bank is also leading the way with investments in key sectors of the economy, including telecommunications, education, oil and gas, manufacturing and agriculture.