Access Bank launches ‘Change Your Level’ campaign

Access Bank Ghana, one of the leading financial institutions in the country, has launched a campaign to encourage the culture of savings from both its existing and new customers.

Dubbed “Change Your Level,” the campaign, which is being conducted in collaboration with Saka Homes and Stallion, will run from September 2015 to the end of January 2016 and will reward over 100 customers with amazing prizes.

The Group Head of Personal Banking at Access Bank, Mr Stephen Abban, said the promotion formed part of the company’s commitment to promoting financial inclusion by ensuring that financial services were available to Ghanaians from all walks of life.

“Access Bank believes that everyone has the right to a safe and affordable way to save, invest or undertake financial transactions,” he said.

Additionally, he said in line with the company’s commitment towards delivering to its valued customers, it had in the last three years consistently developed exciting products and campaigns aimed at providing flexible options for people to start saving, rewarding loyal customers and attracting the segmented markets outside the banking sector.

He said the bank would, therefore, take the “Change Your Level” promotion beyond Accra to Kumasi, Takoradi, Tamale, and other parts of the country to empower people to save towards a secure future.

The promo details and prizes

Giving details of the promotion, Mr Abban said it was open to all existing and new customers and added that there was a wide range of flexible saving options for individuals and small business owners.

“To enter the promo, new and old customers must deposit a minimum of GH¢200 in their account. Customers would then receive an instant electronic notification with a unique voucher number that enters them into the promo,” he explained.

Mr Abban said there would be two mini draws in October and December to reward the early adopters of the campaign, and in the first mini-draw, the winner would get a family-of-four trip to Dubai with spending money while the second mini-draw winner would take home a brand new Hyundai Accent.

He said the ultimate prize winner would receive a plush three-bedroom house fitted with a complete kitchen, an air-conditioner and an automated gate and the other winners would be rewarded with LED televisions, smart phones, tablets and rechargeable lamps.

He stated that all customers had an equal chance of winning any of the prizes in the promotion, saying “the promotion will be conducted in a fair and transparent manner under the supervision of the National Lotteries Authority.”

Low savings culture

The Managing Director of Access Bank Ghana, Mr Dolapo Ogundimu, said one of the reasons for the promotion was the low savings culture of Ghanaians. “We may have to run all year-round promotions as an incentive for people to save,” he added.

He said Ghanaians were spending what they made and not saving enough to improve the liquidity of the country’s finances and as such “we are confronted with low savings culture and this is gravely affecting the level of surplus money that banks could mobilise to lend and to support deficit segments of the economy.”

For his part, the Managing Director of Saka Homes, Mr Ebenezer Saka Mensah, said the company was proud to be associated with the promotions as its ideals and values were in tune with the bank’s.

The Financial Controller for Stallion Group, Mr Ganesh Phadale, also encouraged citizens to save in order to win exciting prizes such as the Hyundai Accent.

The Head of Business Promotion at the National Lotteries Authority (NLA), Mr Ekow Incoom, said the authority was committed to ensuring that the promotions were conducted in a free, fair and transparent manner.