New look Graphic Business hits market tomorrow

The Graphic Communications Group Ltd (GCGL) will tomorrow re-launch the Graphic Business with an improved content.

“We have improved the content with well-researched special reports and in-depth analysis of news beyond the content we served to our readers before the rebranding.

“The idea is to sell content that helps business people get the quality information they need to predict the business environment accurately,” Mr Theophilus Yartey, the Editor of the paper said. 

The paper will now be pink and more reader-friendly with illustrations such as diagrams and graphs to break down complex issues for easy understanding of readers.

Also, it has new authoritative columnists with expert knowledge of their fields who write articles with up-to-date information on areas such as insurance, business law, marketing and salesmanship. 

Additionally, the paper gives a deeper focus to any industry it picks and looks at it for a whole month for comprehensive coverage of its operations.

Regarding the cover price of the improved Graphic Business, Ms Shirley Acquaah-Harrison, the Marketing and Sales Director of the GCGL, said it remained at GH¢2.00.

She said the paper would be available on the newsstands and with newspaper vendors on the street every Tuesday till the next Monday

“It will also continue to be delivered to subscribers in their offices and homes,” she added.