Monday, 15 April 2013 05:28

3-Year hockey plan to target children of working class

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Hockey chiefs have agreed at a stakeholders meeting last Saturday to redesign the sport to meet a specific target group in a new three-year development plan.

The new plan, which is a modification of the last four-year plan, is to initiate a deliberate policy to sell the game to targeted children of the working class while a concurrent programme is designed to ‘pull the others along’.

The plan, which yet to be firmed up, is not to abandon’s its already running programme of taking the game to deprived communities, but to ensure that children whose parents can afford the equipment are encouraged.

The high cost of hockey equipment is draining the coffers of the Ghana Hockey Association (GHA), and following the government’s limited resources to support the game, it has been compelled to embark on ‘the selective programme’.

The lively brainstorming section led by one of Ghana’s marketing chiefs, Kwame Essah, reviewed the last four-year plan, and the need to modify it.

The event, held at the National Hockey Stadium, brought together experts from all fields whose input is to be factored into the final draft to make the association self-sufficient.

The meeting agreed to use its strong human resource base which include bankers, lawyers, coaches, administrators, lectures, journalists and marketers to consolidate  the gains made so far and design programmes to use the hockey stadium to generate funds to support the activities of the association.

Present was the Chief Sports Development Officer of the National Sports Authority, Erasmus Adorkor, who applauded the association for its high level of discussions  and plans to grow the sport as the number two discipline after football.

Story: Daniel Kenu

Read 179 times Last modified on Monday, 15 April 2013 08:56